Hosted services vs. cloud services

Hosted services are applications, IT infrastructure components or functions that organizations access from external service providers, typically through an internet connection. Hosted services cover a wide spectrum of offerings, including web hosting, off-site backup and virtual desktops. Cloud services also fall within the hosted services category, although not every hosted service resides in the cloud. A customer, for example, may access an application from a hosting provider’s dedicated server.

While the term hosted typically describes services provided by an external service provider, the term internally hosted may be used to describe applications, infrastructure components or functions that remain within an organization’s in-house data center — in contrast with externally hosted services. A private cloud is one example of internally hosted IT.

Categorizing hosted services

Hosted services accessed from an external provider take a range of forms and may be categorized in different ways.

For example, a hosted service may be self-managed — sometimes referred to as unmanaged — or managed. In the case of a self-managed hosted service, the external provider provides the server and the operating system (OS), but it’s up to the customer to install the application and provide ongoing management. A provider of a managed hosting service, however, provides that ongoing management and may also offer additional features, such as data backup and managed security.

In addition, hosted services may be provided on a dedicated or shared-services model. In a dedicated hosting environment, the service provider reserves servers and infrastructure elements for each client. In shared hosting, services are provided to multiple clients from a single server. These services may hybridize with other hosting categories — managed dedicated hosting, for instance, in which a service provider wraps managed services around single-tenant hosting.

IT operating models chart
Hosted services compared with other operating models

Hosted services vs. cloud services

Hosted services are also offered through the public cloud computing model. In the public cloud, multiple customers, or tenants, share virtualized resources — virtual machines (VMs), also known as cloud servers — as opposed to physical servers. Customers can access infrastructure as a service (IaaS), applications and storage through public cloud hosting environments.

Hosted services may also run in a private cloud, in which virtualized, scalable resources are dedicated to a single customer, as opposed to the Multi-tenancy of public clouds.

Hosted services and cloud services are terms that are sometimes used interchangeably. But some hosted services — dedicated hosting, for example — are based on physical servers rather than virtualized resources, as is the case for hosted services following the cloud computing model.

Types of hosted services

Within those broad categories of hosted services, there are numerous types of specific services an organization can adopt. Web hosting provides a widely used example. With web hosting, a service provider offers customers the infrastructure necessary to maintain a website.

In the cloud, IaaS, software as a service (SaaS) and platform as a service (PaaS) may be considered hosted services. Disaster recovery as a service (DRaaS) is another cloud-based hosted service, in which processing can fail over to the cloud if a customer’s on-premises systems experience an outage.

defining hosted services
The varieties of hosting experience

While some hosted services aim to protect the data center, they also extend to the desktop. Desktop as a service (DaaS) offerings host desktop OSes, applications and data in the cloud.

What Is WordPress? Explained for Beginners

At its core, WordPress is the simplest, most popular way to create your own website or blog. In fact, WordPress powers over 43.3% of all the websites on the Internet. Yes – more than one in four websites that you visit are likely powered by WordPress.

On a slightly more technical level, WordPress is an open-source content management system licensed under GPLv2, which means that anyone can use or modify the WordPress software for free. A content management system is basically a tool that makes it easy to manage important aspects of your website – like content – without needing to know anything about programming.

The end result is that WordPress makes building a website accessible to anyone – even people who aren’t developers.What is #WordPress? Simply put, it’s the best way to build a website. 😉CLICK TO TWEET

What Kinds Of Websites Can WordPress Make?

Many years ago, WordPress was primarily a tool to create a blog, rather than more traditional websites. That hasn’t been true for a long time, though. Nowadays, thanks to changes to the core code, as well as WordPress’ massive ecosystem of plugins and themes, you can create any type of website with WordPress.

For example, not only does WordPress power a huge number of business sites and blogs, it’s also the most popular way to create an eCommerce store as well! With WordPress, you can create:

Here’s how to install a WordPress theme.

Check Out Our Video Guide to WordPress Themes

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What’s The Difference Between WordPress.org and WordPress.com?

What is WordPress? The WordPress.org homepage
The self-hosted WordPress.org homepage

We’ve covered the difference between WordPress.org and WordPress.com in a lot more detail, but here’s the short version:

  • WordPress.org, often called self-hosted WordPress, is the free, open-source WordPress software that you can install on your own web host to create a website that’s 100% your own.
  • WordPress.com is a for-profit, paid service that is powered by the WordPress.org software. It’s simple to use, but you lose much of the flexibility of the self-hosted WordPress.

Most of the time, when people say “WordPress”, they mean the self-hosted WordPress available at WordPress.org. If you want to truly own your website, self-hosted WordPress.org is almost always the best option.

All you need to do to get started with self-hosted WordP

Importance of Website: 7 Reasons why your business needs it

  • Improves Credibility

One of the main reasons to have a website for your business is to increase the company’s credibility. In most cases, there are several businesses in the market that are offering products or services similar to yours.

When starting a business, one of the most important elements to think about is credibility. A high-quality webpages development company that uses advanced web design software can help you create a website that looks polished and professional, which will give your business an instant boost in credibility.

Having an attractive, professional website is the best way to stand out from the competition. A good effective website helps build a strong online presence and helps communicate quality information to your consumers.

Today not having a website may raise a question of its legitimacy. Customers expect legitimate, trustworthy businesses to have a website and social media accounts. A website can be the face of your business, it helps create a strong first impression, builds trust and credibility in the minds of the consumers.

  • Brand Awareness

website helps create brand awareness and showcasing your brand to prospective customers. It helps to establish your image by letting the audience know who you are and what you represent.

A website provides reliable information to the consumers, which helps in setting your business apart from the competitors.

 The same can be said about your social media presence. For business owners (although it depends on a niche Instagram is arguably #1 social media platform for everyone) a strong Instagram presence is one of the keys to success. 

Ranking high in the search results will ensure that when people search online for a product or service similar to yours, they will be able to view your website and will visit it to get more information. This will give you an opportunity to increase your customer base. If this type of approach does not work for some reason, third party social media platforms are where you need to go for help. 

For instance, if you have a specific post, picture, reel or a video that you need to go viral, at least in your circle, consider buying Instagram likes or Facebook Live views so that it gets the initial boost it needs to then blow up and reach your target audience.

  • Generating Leads, Increasing Sales

One of the most fascinating reasons to have a website for your business is that it can help generate more leads and increase sales. When people search online and can find your business they try to gather more information about your products or services and the company as a whole.

A website is the best way for a consumer to gather information about a business. They can get the contact details of the business from the website, giving you a growth opportunity and a chance to increase your sales.

Even though developing and maintaining websites involve a cost, when used appropriately, they have a positive ROI. You can always turn to services like SendPulse and design a landing page for your business, which is a lot cheaper than a website.

If you sell products from your website, you can use a plugin to create sales funnels to help increase sales and minimize abandoned carts.

  • Attract Organic Traffic

If you have developed an effective website using various search engine optimization techniques, there are very high chances your website will rank well in the Google search results.

Ranking high in the search results will ensure that when people search online for a product or service similar to yours, they will be able to view your website and will visit it to get more information. This will give you an opportunity to increase your customer base.

  • Improve Customer Experience

Businesses frequently receive calls from prospective or existing customers to inquire about simple questions like the address or hours of operation etc.

Many times you or your staff may not be able to attend and reply to all calls, this may leave a customer unhappy and you make lose a prospect. Having to answer so many calls can also affect the productivity of the staff as a lot of time is lost on attending calls.

Having a website can reduce the number of calls received and also improve the productivity of the employees. A well-designed website can help customers to find useful information easily without calling. Easy access to information can boost customer experience.

In order to maximize customer experience, businesses construct web applications with dynamic user interfaces. Many forms of engagement, such as surveys, quizzes, and branded games, can be used to better connect with an audience. As opposed to traditiona

What is a domain name?

What is a domain name?

A domain name is a string of text that maps to an alphanumeric IP address, used to access a website from client software. In plain English, a domain name is the text that a user types into a browser window to reach a particular website. For instance, the domain name for Google is ‘google.com’.

The actual address of a website is a complex numerical IP address (e.g. 192.0.2.2), but thanks to DNS, users are able to enter human-friendly domain names and be routed to the websites they are looking for. This process is known as a DNS lookup.

Who manages domain names?

Domain names are all managed by domain registries, which delegate the reservation of domain names to registrars. Anyone who wants to create a website can register a domain name with a registrar, and there are currently over 300 million registered domain names.

What is the difference between a domain name and a URL?

A uniform resource locator (URL), sometimes called a web address, contains the domain name of a site as well as other information, including the protocol and the path. For example, in the URL ‘https://cloudflare.com/learning/’, ‘cloudflare.com’ is the domain name, while ‘https’ is the protocol and ‘/learning/’ is the path to a specific page on the website.

What are the parts of a domain name?

Domain names are typically broken up into two or three parts, each separated by a dot. When read right-to-left, the identifiers in domain names go from most general to most specific. The section to the right of the last dot in a domain name is the top-level domain (TLD). These include the ‘generic’ TLDs such as ‘.com’, ‘.net’, and ‘.org’, as well as country-specific TLDs like ‘.uk’ and ‘.jp’.

To the left of the TLD is the second-level domain (2LD) and if there is anything to the left of the 2LD, it is called the third-level domain (3LD). Let’s look at a couple of examples:

For Google’s US domain name, ‘google.com’:

  • ’.com’ is the TLD (most general)
  • ’google’ is the 2LD (most specific)

But for Google UK’s domain name, ‘google.co.uk’:

  • ’.com’ is the TLD (most general)
  • ’.co’* is the 2LD
  • ’google’ is the 3LD (most specific)

*In this case, the 2LD indicates the type of organization that registered the domain (.co in the UK is for sites registered by companies).

How to keep a domain name secure

Once a domain name has been registered with a registrar, that registrar is in charge of notifying the registrant when their domain is about to expire and giving them the chance to renew, ensuring they do not lose their domain name. In some cases, registrars will prey on their users’ expired domain names by buying those domains the second they expire and then selling them back to the original registrant at an exorbitant price. It is important to choose an honest and trustworthy registrar to avoid these kinds of predatory practices.

8 Reasons & Benefits of Hiring a Social Media Manager

Who is a Social Media Manager?

A social media manager is an individual who manages the social media accounts of a company. They are responsible for creating social media strategy, posting content, managing the brand’s image on social media, responding to comments or complaints, and more.

Their job is to maintain a company’s social media presence and ensure that they post content that aligns with the business’s goals.

What are the Benefits of Hiring a Social Media Manager?

Below are some reasons to get a social media manager for your business’s social media accounts.

Hiring a social media manager saves you time.

Imagine managing your business and taking care of your social media channels together.

It can be hard to keep up with everything. You don’t need to spend hours creating social media posts, responding to comments, planning strategic tactics, following trends, and other time-consuming tasks.

“Time is money.” Ensure you are using the Internet efficiently and that you care about saving time to do the most important things in your business.

With a social media manager, you can focus on other aspects of your business without wasting time; this is a good reason to hire a social media manager.

Social media managers ensure to create engaging content for your target audience.

Social media marketing is all about consistency and creating fresh and valuable content. You have to post content regularly to update and stay in touch with your customers and prospects visiting your profile.

It becomes difficult to grow your fanbase or followers without publishing content on social media. And without raving fans and followers, making money from social media to sustain your business is a nightmare.

Outsourcing your business social media management tasks to a social media manager takes care of content curation and creation for your business.

Social media managers inform followers, customers, and prospects about your company’s products and services, news, and updates via regular content publishing.

Most social media users decide whether or not to follow a certain account by looking at the account’s profile.

If you publish irrelevant and low-quality content, your audience will lose interest in your account.

Hiring a social media manager will keep your account up to date and enable you to focus on other areas of your business.

Are you looking forward to hiring a reliable social media manager for your business?

Let’s talk. We’ve been helping small businesses, b2bs, and franchises with social media management since 2009.

Get in touch with our social media manager.

Social media managers respond to your customers in real-time.

According to Salesforce research, 89% of consumers are more likely to make another purchase with a company after a positive customer service experience.

Good customer service is the foundation and secret of most successful businesses. Prioritizing customer support in your business is key to nurturing existing customers, encouraging referrals from happy customers, reducing or avoiding PR crises, and building a raving fan base.

Another research by HubSpot shows that 93% of customers are likely to make more purchases with companies that offer excellent customer service.

Poor customer service can result in detrimental effects on your business.

You should try to provide the best experience for customers in the fastest timeframe, as delays destroy customer trust and business opportunities.

Time is a crucial factor to consider when providing customer service.

Research conducted by Zendesk shows that about 60% of customers feel that long wait times and holds are the most frustrating parts of a customer experience.

The stats you see above show the experience customers have with your business in both negative and positive manner.

With a social media manager working on your company’s behalf, you don’t have to worry about replying to customers’ complaints, requests, or assistance via customer support.

It’s worth contracting a social media manager because they’re always available to address your customer’s complaints and questions at a moment’s notice (promptly).

Hiring a social media manager booster your brand recognition

In every niche, there’s competition. However, there are a couple of industries with fierce competition.

If you’re in one of those niches, how do you stand out from the crowd of competitors?