Who is a Social Media Manager?

A social media manager is an individual who manages the social media accounts of a company. They are responsible for creating social media strategy, posting content, managing the brand’s image on social media, responding to comments or complaints, and more.

Their job is to maintain a company’s social media presence and ensure that they post content that aligns with the business’s goals.

What are the Benefits of Hiring a Social Media Manager?

Below are some reasons to get a social media manager for your business’s social media accounts.

Hiring a social media manager saves you time.

Imagine managing your business and taking care of your social media channels together.

It can be hard to keep up with everything. You don’t need to spend hours creating social media posts, responding to comments, planning strategic tactics, following trends, and other time-consuming tasks.

“Time is money.” Ensure you are using the Internet efficiently and that you care about saving time to do the most important things in your business.

With a social media manager, you can focus on other aspects of your business without wasting time; this is a good reason to hire a social media manager.

Social media managers ensure to create engaging content for your target audience.

Social media marketing is all about consistency and creating fresh and valuable content. You have to post content regularly to update and stay in touch with your customers and prospects visiting your profile.

It becomes difficult to grow your fanbase or followers without publishing content on social media. And without raving fans and followers, making money from social media to sustain your business is a nightmare.

Outsourcing your business social media management tasks to a social media manager takes care of content curation and creation for your business.

Social media managers inform followers, customers, and prospects about your company’s products and services, news, and updates via regular content publishing.

Most social media users decide whether or not to follow a certain account by looking at the account’s profile.

If you publish irrelevant and low-quality content, your audience will lose interest in your account.

Hiring a social media manager will keep your account up to date and enable you to focus on other areas of your business.

Are you looking forward to hiring a reliable social media manager for your business?

Let’s talk. We’ve been helping small businesses, b2bs, and franchises with social media management since 2009.

Get in touch with our social media manager.

Social media managers respond to your customers in real-time.

According to Salesforce research, 89% of consumers are more likely to make another purchase with a company after a positive customer service experience.

Good customer service is the foundation and secret of most successful businesses. Prioritizing customer support in your business is key to nurturing existing customers, encouraging referrals from happy customers, reducing or avoiding PR crises, and building a raving fan base.

Another research by HubSpot shows that 93% of customers are likely to make more purchases with companies that offer excellent customer service.

Poor customer service can result in detrimental effects on your business.

You should try to provide the best experience for customers in the fastest timeframe, as delays destroy customer trust and business opportunities.

Time is a crucial factor to consider when providing customer service.

Research conducted by Zendesk shows that about 60% of customers feel that long wait times and holds are the most frustrating parts of a customer experience.

The stats you see above show the experience customers have with your business in both negative and positive manner.

With a social media manager working on your company’s behalf, you don’t have to worry about replying to customers’ complaints, requests, or assistance via customer support.

It’s worth contracting a social media manager because they’re always available to address your customer’s complaints and questions at a moment’s notice (promptly).

Hiring a social media manager booster your brand recognition

In every niche, there’s competition. However, there are a couple of industries with fierce competition.

If you’re in one of those niches, how do you stand out from the crowd of competitors?